Portal de San Pedro del Pinatar
www.portaldesanpedrodelpinatar.com
Directors of Public Works and Planning, and Culture and Tourism, Antonio Sevilla and Pedro Alberto Cruz, respectively, today inaugurated the IV International Conference on Residential Tourism held in San Pedro del Pinatar and aims to analyze the current situation sector and the opportunities identified in both the promotion and the marketing of homes.
Cruz said that these days are "absolutely essential" to the extent that "inform, assert and settle tourism strategies," and provided "revealing data" which shows that the fundamental structure of regional tourism "residential tourism thrives" because that 94 percent of the seats available are apartment rental property and, in addition, 84 percent of Murcia tourism performing in the region do under the heading of 'residential tourism'.
In addition, 57 percent of domestic tourists also use apartment owned or rented, and 70 percent of foreign tourists is residential tourism, which means that, of the 5,200,000 tourists that has the region after the year , "almost 3,700,000 worth inclusion within the residential tourism".
Cruz considered residential tourism as "absolutely strategic to conquer emerging markets like Russia", because "the sale of houses is the best way to attract these tourists and build trust among the rest of the population of that country" .
The Minister also noted that this tourism "is also the best way to consolidate traditional markets such as the Anglo-Saxon, British and German."
On the other hand, the Minister of Tourism said the 'stock' of homes available now is "the most excellent tourist product 'drawn-art construction, noting that" responds to the demand for rejuvenation regional tourism ".
In addition, the Minister of Public Works and Planning, Antonio Sevilla, remarked that property development last year recorded an upturn, as "the percentage of home ownership by foreigners in Spain rose from 6 percent in 2011 , to 87.2 percent last year. "
Institutional involvement with the residential development sector
During his speech, the Minister of Public Works and Planning said "regional government involvement in resolving the demands of developers, which results in the proposed establishment of a working group composed of businessmen and government, which will aim to promote the necessary changes to the industry. "
"We need to recognize and promote residential tourism as a critical sector for regional and social development of our region," said the counselor, who also added, regarding regional infrastructure, that "much of the communications planning we are designing and driving are related to our support for the tourism sector. "
"We already have an extensive network of high-capacity road which began along the coast, with the union of the coast to the center of the region because we believe that infrastructure were vital to the development of tourism," said Sevilla, who also referred to the importance of the Port of Cartagena in tourism development and the advent of high speed to the Region of Murcia and the upcoming launch of the International Airport.
He also carried out a series of proposals among which are those of urban area because, in his view, "it is essential to preserve the quality of buildings and residential projects make sustainability criteria for the use of natural resources, the densities of building and aesthetics according to the environment. "
"With the aim of improving competitiveness is necessary to propose a series of measures for the residential development sector fosters product innovation and organizational systems and sales, in order to absorb much of the 'stock 'housing, "said Antonio Sevilla.
Throughout the day there will be several panel discussions that will explore what are the potential markets of residential tourism, what are the best ways of promoting and marketing in international markets, or how to take advantage of holiday home rentals.
In these tables include representatives from different countries such as Russia, China, Denmark, Sweden and Norway.
Close the day Secretary of State for Tourism, Isabel Maria Borrego.
Source: CARM
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